In cooperation with Cloetta AB and their production facility in Ljungsbro, in the county of Östergötland, tests are being carried out using Printed Electronics. This test case is expected to enhance the products visual impression on the store shelf by using Printed Electronics. Tests will commence in March 2011 on a smaller scale and will be carried out in stages with the future aim of conducting a large-scale campaign using Printed Electronics as part of the message carrier.